Consultancy

What consultancy?

Agreed, consultancy is a very broad term. Please allow me to explain briefly what kind of advice I believe is important to your online business:

quality matters

Why? First of all, let's not go into any marketing fluff you were not waiting for anyway. It's quality time!

Speed and usability highly influence the behavior of (potential) customers on any website. For instance, a lot of research has been done on how long a visitor is willing to wait for a page to load. Takes too long? You just lost one guest. Can't instantly find what he's looking for? You guess. Speed and usability are good examples of quality attributes to a website.

when you're out of quality
you're out of business

The internet is a rapidly evolving market and you should keep investing in your online presence to stay healthy and stand out from the crowd. Curious on how or where to start?

Plan for quality

A couple of basic steps can be identified to plan for quality improvements:

  1. Analysis of current condition and quality
  2. Definition of SMART goals
  3. Write and align the plan
  4. Execute the plan
  5. Maintain obtained quality (QA)

Based on your requirements and available resources WebPro can guide you in bringing your online business to the next level.

Possible areas for improvement

Looking at the list below, where do you see opportunities?

Speed
The time the user has to wait for the page to show up and to interact with.
Usability
The ease-of-use of an application to achieve a particular goal.
Findability
The ability of users to find your website, e.g. by using a search engine.
Security
Information and property should be protected, but accessible and productive to legitimate users.

Maintainability
The ease with which your website can be updated, fixed and meet new requirements.
Scalability
The ability to handle growing demands and the ability to grow itself.

This is a fairly arbitrary taxonomy of quality, but in my opinion very applicable to websites and applications.

Unfortunately, only few of these terms are defined in a manner that makes them easy to quantify (as good requirements should be). But they can actually be translated into a set of more quantifiable, testable and recognizable elements. Very typical examples include:

  • Page load time (speed)
  • Rendering time (speed)
  • Script execution time (speed)
  • User success rate (usability)
  • Number of bugs (usability, availability)
  • Search engine ranking (findability)
  • Cross-browser support (portability)
  • Inline code usage (maintainability)

Every website or project has different elements of quality that are important. Always remember:

quality is judged by end-users